The music video for ‘Thank U, Next’ has broken new records! The anticipation was high for Ariana Grande’s fans and the long-awaited clip didn’t disappoint as it was unveiled on Friday. Delivering an experience full of pop culture and teen movies references, it instantly went viral on YouTube and social media.
The video was viewed more than a million times on YouTube in 30 minutes, as well as 20 million times in only six hours, a record in the history of the platform. At its peak, the video had up to 829,000 people watching the clip simultaneously! It eventually reached over 55 million views in 24 hours, surpassing BTS (45.9 million views with ‘Idol’) and Taylor Swift (43.2 million views with ‘Look What You Made Me Do’), making it the most-viewed music videos in the first 24 hours! Watch it below: